Hi Team.

We’ve been sharing the ‘wisdom of cows’ and celebrating springtime with our Roadies on social media. Check out the video we posted this week for a Friday chuckle over a glass of champagne: https://www.youtube.com/watch?v=DiEk-E5F1C0

While his moo-ves may not immediately lead you to think ‘conventional wisdom’, I say this dude shows guts. Dance to your own rhythm, haters gonna hate, so just shake it off. You’ll be noticed as a luminary and respected for that.

(Seriously. The brand latched on to the video’s viral popularity, one thing lead to another, and, well… https://www.youtube.com/watch?v=j3sl_3fxuVI)

What strikes me is that no one seems to be paying much attention to him. Anything out of the ordinary or that breaches the status quo is often uncomfortable, impolitic. Especially when it comes in inflatable-cow-form. 

However, as Paul Arden deems, it is right to be wrong. Start being wrong and anything is possible.

When you start being wrong, you let go of your grasp on that infallible mask. You enter the unknown. It’s a risk.

Risks are a measure of people. People who take risks create more for themselves. So, be wrong, take risks, and if that means you end up famous for grooving in an inflatable cow suit, then so be it.