Hi Team. 

It was wonderful having everyone leaning in around the table together. Face to face, ideas bouncing off ideas, and that drive to be better growing stronger, sharpening our gears for the road ahead.

Lots of new products and innovations are bubbling in the pipeline - rockets that we are all fired up to launch. Plus, over the past few weeks we’ve received an overwhelmingly uplifting response to the announcement of our SIAL award - from Roadies on Facebook & beyond. It’s always heartwarming and invigorating to feel the waves of success reverberate across the globe! 

So. Let the pearls commence.

There will be forks in the road that determine your path; that will spur you to take action. Make sure you take it.

It’s what you do in the dark.

The more you can do with less, the faster you go.

Create value through other people’s brands.

We are the good guys. Don’t lose this - our brand is pure. 

Push others (manufacturers) to go out of their comfort zone for you to see what is possible. We’re out-of-the box thinkers; we’ve proven that we can make the impossible possible.

Constant focus on the details. 

Put your cards on the table. An open hand makes us stronger and reinforces our collective potential.

There’s always a simple answer. Take a step back or talk it through with others if you feel something has reached an unnecessary level of complexity.

If you can dream it, make it happen.

Crazy chaos in the kitchen creates beautiful plates of food. 

Speaking of, it’s all about brilliantly balancing multiple spinning plates. (Maybe these ones don’t need to have food flying off of them.)

The food scene in NZ stems from a closeness to the source, a warm generosity, and cranking up the flavour volume.

Let the product speak for itself.

Keep a distance from the mass. Especially the mass masquerading as premium or boutique.  

‘It’s no use only doing what you like; you have got to like what you do.'

Keep revisiting Lewis Road Creamery's ethos. Remember what we’re made of, where we came from, what makes up our DNA.

We’re no longer the friendly cousin. We’ll need to start behaving like a leader.

However, make sure we offer things that the big guys cannot. 

You’ve gotta have vision, and you’ve gotta have balls. Most importantly - you’ve gotta have both!

Never underestimate the power of something that looks beautiful, and the power of something that tastes brilliant. 

Ideas can come from anywhere. So shake off any silence. And start to be a keen observer. 

Innovate, innovate, innovate. When you’ve think you’ve innovated enough… innovate. Momentum is precious. 

Be brave, be bold. Be the one who steps up and rings that bell.

Never give in, never give in, never, never, never, never – in nothing, great or small, large or petty – never give in except to convictions of honour and good sense.

We wouldn’t be where we are if you didn’t bring your piece of the pie to the table.

Topping it off with some evening inspo… Under Armour’s Michael Phelps ad is beautiful and worth a watch.

“It’s what you do in the dark… that puts you in the light.” 

https://www.youtube.com/watch?v=Xh9jAD1ofm4

Keep up the hard work team!